“Can you turn the ads off? We’ve sold out.”
40 days into our Runway to Results service, and this was an email we received from a women’s fashion brand.
This could be you too.
Problem #1
No cohesive strategy across Google Shopping, Meta ads and email marketing.
Problem #2
Lack of strategy, consistency and optimisation in email marketing.
Problem #3
Using MailChimp meant they had limited ability to automate, segment and optimise their email flows and campaigns.
Problem #4
Mismanaged spending across Meta and Google Ads, coupled with underspends in key areas.
Problem #5
Overcomplicated set-up on Meta ads, which wasn’t scaling results.
For e-commerce brands ready for big-brand results without the big-brand spend (and no long term contracts).
You're ready for the results you see big brands getting, but how did they get there and more importantly, how are YOU going to get there?
Maybe you've run ads before and it's been a little blah, just ok, or crashed and burned. Or maybe you've never run ads before. Either way, the next step is to give your store the best chance at knocking your socks off with some good stats.....ASAP.
It doesn't take months and months to know whether or not your store can deliver sales beyond your wildest imagination. In 60 days, you get sales and real data to know exactly what's possible and what it's going to take to get there.
Every massively successful e-commerce store has to start somewhere and that somewhere is here. You get 60 days of runway before it's time to fly! 🚀
What Runway to Results is:
✅ 60-day digital marketing service for e-commerce brands
✅ Meta and Google ads
✅ Establish cost per acquisition for scale
✅ E-Commerce KPI analysis to establish net profit with scale
What Runway to Results isn’t:
❌ A long-term contract
❌ A significant investment with no guarantees of return
❌ Juniors pushing buttons in ad accounts
How do you qualify?
🚀 As a minimum you have achieved organic sales for your business
🚀 Or you are looking to test a new agency without exiting completely from your existing one, and incurring high additional costs
🚀 You have ad spend to invest
🚀 You’re an e-commerce brand looking for a growth partner
The Service
Over the next 60 days we’ll test and optimise your Meta and Google ad accounts to establish business KPIs and that all important optimum cost per acquisition (CPA). We’ll take you from scratching your head wondering if things could be better, to knowing!
And with knowledge comes power!
At the end of our 60 days together we’ll go through your numbers together. We mean ALL your numbers, your fixed costs, your variable costs and your marketing data to establish what profitable scaling looks like for you!
Businesses ready to graduate to our full service plan will be armed with the data and the confidence to take things to the next level.
If at the end of the 60 days there’s still work to be done, you’ll be given a full breakdown of what needs to happen to get you to that next level!
The Scope
Meta ads:
💥 Campaign focussing on your best sellers to establish initial KPIs
💥 5 iterations of ad copy both primary and headlines
💥 Ad creative variations using your content
Google ads:
💥 Performance Max campaigns to support Meta and drive sales
Account Management:
💥 Weekly email updates
💥 30 day call with your account handler
💥 60 day strategy call with agency owner Anna to dive into the numbers and plan phase two
WE ARE NEON 💥
Neon is a digital-marketing agency that specialises in creating game-changing digital-marketing campaigns for independent e-commerce brands – particularly brands in the family space.
We take a strategic approach to driving e-commerce growth, working proactively as an extension of your team, leaving you free to focus on what you do best, while we get busy scaling your business.
From paid social to email marketing and Google Ads, we’ll plan and implement supercharged campaigns that maximise your budget, reach the right customers and exceed your sales goals.
DON’T JUST TAKE OUR WORD FOR IT
SnoozeShade
"I was very wary about investing in yet another Facebook ad agency following on from several expensive mistakes which resulted in my spending a fortune for no real ROI. I am approached regularly by agencies who claim they will make me a millionaire via Facebook but they take a very one size fits all approach and my products are more niche and need specialist handling.
I found Anna when she was recommended to me by one Facebook expert who didn’t have time to take me on.. and I am so glad she didn’t have the time. Anna really has really gotten to understand my business and takes no offence when I know something needs to be tweaked but will also make some great suggestions to try things I might not normally do. I have really enjoyed working with Anna and her team and have no hesitation in highly recommending Neon Digital."
—Cara Sayer, founder of SnoozeShade
Greener Beauty
"I worked with Anna from October 2019. It has been challenging in this time as we have had some website performance issues which led to the website needing an urgent complete rebuild. Not fun times for sure! Anna was amazingly supportive during this time. Since the new site went live (Neon) has been working hard on producing incredible looking adverts and really nailing the message for our ideal clients and the results are really showing. It has been such a pleasure to work with Anna. Her passion, dedication and ethics shine through in everything she does. I would not hesitate to recommend working with (Neon)."
Sock Ons
"Anna and the team a Neon Digital Clicks have been fantastic to work with. They are honest, diligent and will keep adjusting until they get the best return on investment. I would highly recommend them and their sound knowledge of Social Media Advertising.”
-Kezi Levin CEO Sock Ons Ltd
Mama Shack
"We have loved working with Anna and her team. They are the first agency I have felt like I can really 'hand off' this part of the business too."
—Daniella Raffa, founder of Mama Shack
The Business Box
"Anna’s work on the ads for both The Business Box and the Nutritional Ninjas Bake Box have been instrumental to the fast growth of both companies.
We found Anna through a recommendation and it’s clear why she’s so highly sought after, the entire team at Neon are top of their game and I would not hesitate to recommend. "
—Lauren Prentice, founder
Belle and Boo
"In comparison to other agencies that I have previously worked with, working with Anna and her team at Neon is like a breath of fresh air! There is a genuine sincerity in their drive to see us succeed and a noticeable accountability for every penny that is spent. They also offer an invaluable online reporting system that enables business owners such as me to fully grasp the true return on investment that considers every aspect of the sale.
As an agency they are incredibly innovative with their advertising and are consistently at the forefront of the ever changing complexity of the platforms we advertise on, ensuring that each campaign delivers the best it can from the budget. At Belle & Boo we consider Neon as part of our own team, regular updates, in house support and as importantly an absolute joy to work with."
Sarah Monteith
"As a social media manager I was feeling a bit uneasy about running ads for one of my favourite clients and didn’t want to let them down. I did a power hour with Anna and she gave me great advice on strategic direction to take, loads of practical tips and basically gave me the confidence to stop doubting myself! Client is still in the learning phase but already showing a 3x return on ad spend and I feel we’re only just beginning!"
Hear it straight from them...
Look at the results we’ve driven for other clients!
Ecommerce brands
This breastfeeding-friendly clothing brand wanted to scale their business and break through monthly plateaus. With £50k months in mind we supported this brand with Google Shopping and Klaviyo email marketing. Within 2 months we hit £50k and are looking forward to doubling those revenue goals!
This children’s interiors brand had had success with organic socials using it successfully to scale the business. However, this could only take them so far and they were starting to plateau. Through running targeted Meta Ads we were able to scale their new customer acquisition to 80% and achieved an average blended ROAS of 18 and a MER of 6%
Subscription box businesses
This monthly subscription box was developed to support business owners with the tools and support they need to grow their business. Through highly targeted Meta ads we’ve helped this brand to scale and turned it from zero to six figures.
This children’s subscription box was created to support parents and children under the age of 8 to develop strong reading skills alongside the work they do at school. Our goal for this client was to reduce CPAs and our target was £33. We have smashed this goal and have brought CPAs down to £19.49. We are now supporting this client to sustainably scale the brand.
JOIN OUR 60-DAY RUNWAY TO RESULTS PROGRAMME NOW!
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